The Rise of Generation Z: Defining Characteristics Generation Z, typically defined as individuals born between the mid-1990s and early 2010s, represents a distinct cohort with unique attributes that significantly impact consumer behavior. This generation is characterized by its digital nativity; having grown up in an era marked by rapid technological advancements, Generation Z is highly… Continue reading Understanding the Motivations Behind Generation Z’s Preference for Certified Organic Aloe Vera Drinks
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